Overview
Gadgeto, a small laptop repair business based in New Delhi, aimed to increase their leads and improve their online presence. Despite their technical expertise and low budget, they faced significant challenges that hindered their growth.
Goal
Increase the number of quality leads for the business with a monthly budget of USD 3000 approx.
Challenges
- Google Ads Restrictions: Google Ads was not allowing third-party repair businesses to advertise on their platform, creating a major hurdle in reaching potential customers.
- Website Issues: The existing website was not responsive and had slow loading times, leading to a poor user experience.
- Lead Quality: The business was struggling to attract high-quality leads that converted into customers.
Strategies
- Hosting Provider Change: We switched the website hosting to CWP Hosting to ensure better performance and reliability.
- Website Redesign:
- Redesigned the website to be user-friendly and responsive.
- Ensured compliance with Google Ads policies by avoiding restricted terms on the website.
- Google Ads Campaign:
- Created a new Google Ads account and designed campaigns according to Google’s policies.
- Focused on creating ads that adhered to Google’s guidelines to avoid disapprovals.
- Enhanced Contact Options:
- Added multiple contact methods such as live chat, WhatsApp, web forms for scheduling home visit appointments, and prominently displayed phone numbers for direct calls.
Results
After overcoming initial ads disapprovals, the campaigns and ads were approved and began showing clicks and impressions. The results were significant:
- Increased daily leads from 10-15 to 60-70.
- Achieved this growth with a small budget of less than USD 100/per day.
Conclusion
Through strategic changes in website hosting, design, and compliance with advertising policies, Gadgeto successfully increased their lead generation and improved their online presence. This case study demonstrates the importance of adapting to platform policies and optimizing online assets to achieve business goals.
